Meme accounts are a way for brands to reach a powerful audience that doesn’t consume media in the same way their parents and grandparents did. Gen Z, roughly between the ages of 7 and 22, is the biggest consumer cohort globally, with spending power to the tune of more than $143 billion in the U.S. alone. And while Instagram remains the most popular social platform among teenagers, Dino said meme accounts are one of the fastest growing parts of Instagram.